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Vectus is one of the leading and fastest growing players in the polymer-based water storage and piping solutions industry, with a strong pan-India presence with 17 manufacturing plants, 4300+ distributors and 30000+ retail counters in its network. Vectus is steadfast and aggressive in setting its foot in the water tanks and pipes & fittings industry through continuous innovations in products, quality and customer service. It is no surprise that Vectus is now the most trusted ‘Superbrand’ in the water storage tanks category. This consumer-validated recognition speaks for itself when it comes to the trust in the brand.
Even when the COVID-19 pandemic disrupted the economy, Vectus Group continued to grow as a business and continued to focus on quality delivery to maintain the faith of their channel partners and employees. “A lot of people have contributed to establishing Vectus as a brand. Just like in these past 30 years, our quality has not changed, in the same way, the hard work and work efficiency of these people has remained consistent in all these years”, says Ashish Baheti, Managing Director, Vectus Industries Limited, on bagging the prestigious ‘Superbrands’ title for water storage tanks. “We strive to grow and expand with rising changes and demands of the industry, and the people behind the Vectus name play a major role in that. It is together that we have achieved this honourable title”, says Atul Ladha, Managing Director, Vectus Industries Limited.
Staying true to its philosophy of amalgamating quality, innovation and class, Vectus became the first brand in the country to manufacture blow-moulded water tanks and coloured tanks. Vectus has been the first brand to get European-Standard Tanks in India by collaborating with Microban, UK for their antimicrobial technologies, and also getting a RoHS (Restriction of Hazardous Substances) certification for a range of heavy-metal free tanks. Additionally, the pipes and fittings solutions by Vectus have also garnered attention from the market owing to the quality of the products, and the smart innovation which makes them stand out in the industry. Vectus is one of the largest Indian manufacturers of polymer-based piping solutions like CPVC piping, uPVC piping, Agri piping, SWR piping, PPR piping, Underground Drainage systems, Composite piping, HDPE pipes, Column pipes and Casing pipes. These are ideal for industrial, household, infrastructure and agricultural needs. Every piping solution is made keeping in mind the application and highest standard of quality.
Vectus’ strong brand appeal of quality and class inspired their advertising campaigns. The brand’s ad campaign with the Bollywood power couple – Saif Ali Khan and Kareena Kapoor Khan is a big hit on social media and television. Breaking the barriers, Vectus Industries is also a big fan of cricket. Their cricket campaign #ApniJeetHo starts during cricket season launching a number of contests to encourage consumer engagement.
Through its #VectusEverywhere campaign, Vectus has managed to leave a mark on social media with a loyal consumer base posting pictures of Vectus water storage tanks to show their love for the brand. #VectusEverywhere perfectly reflects the brand’s presence across the country, living up to the brand’s tagline of ‘India Ki Waterline’.
As a way of expressing gratitude and gratifying its channel network, Vectus launched the ‘Vectus Star Club’, an exclusive membership for loyal Vectus channel partners. It is packed with premium benefits and incentives, where Vectus dealers and distributors were crowned with membership titles, presented with perks and welcomed to the exclusive club.
Vectus has always believed in building a strong relationship with the core of their industry – the plumbing community. Plumber Training sessions like ‘Chai pe Charcha’ and plumbers meets are organized regularly to educate and train plumbers about the latest product developments at Vectus.
The Vectus Annual Sales Conference 2021 themed “Beyond Boundaries” was a testimony to the company’s growth in the Financial Year 2020-21.
Riding on this growth momentum, Vectus is expanding and growing with new launches in the water tanks range, pipes and fittings range, household plastic products, gardening accessories, road safety, bath-ware products and more.